We welcome The Brand Institute as the newest “supporter” of the Outback Air Race. The BI team worked collaboratively with us to develop a new visual identity for 2015 (and beyond) including new logo, flier design, marketing material and strategy. We are very grateful for the effort they put in, not only to promote and enhance our event but also to support the Royal Flying Doctor Service.
Company bio: At The Brand Institute, we ensure our clients find the most meaningful ways to connect with their customers, the community and the world. We are engaged by organisations looking to uncover motivating insights, develop disruptive brand strategy, project their brand image and influence customer behaviour.
We create & evolve iconic brands through the intersection of brand strategy, corporate culture and customer experience.
We work with organisations that are determined to improve the lives of their customers, employees and the evolving world.